Referral Marketing in the Real Estate Market
Referral Marketing, also known as Referral Marketing, is a strategy for generating new clients using your current clients as a base. Most real estate agencies in Brazil have probably already used Referral Marketing, even without knowing it. Referrals are something that are natural to human beings. Once a client is satisfied with the services offered, the person tends to refer the client to more people.In Brazil, the greatest Referral Marketing specialist is Rodrigo Noll.With Referral Marketing strategies alone, he managed to generate more than 25 million reais in revenue for his clients. A sales channel that is often albania telegram data completely hidden can yield very satisfactory results at the end of the month.
A well-structured Referral Program can bring great results to your company. Examples of this are companies such as: Uber, Ifood, Rappi, Tesla and Nubank, where Referral Marketing is one of the main channels for customer acquisition. If the largest companies in the world are already using it, why would you be left out of this?
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How Referral Marketing Works:
Before we move on to Referral Marketing and talk about the possible strategies, we have to go back to the concept. If the objective of Referral Marketing is to attract customers through satisfied customers, the first thing you should do is check if your current customers are satisfied. This can be done in several ways.
Starting with Satisfaction Surveys, the famous NPS (Net Promoter Score) asks your customers what score they would give to the service provided by your real estate agency from 0 to 10, remembering that the survey can be done quarterly, half-yearly or annually. A good way to check your customers' satisfaction is through testimonials on Social Networks such as Facebook, Instagram, YouTube or even your profile on Google My Business. And last but not least, if your company has a support area, always check your customers' ratings and, if possible, leave a review after a ticket or conversation.
The Referral Marketing strategy is based on 4 pillars: Mechanics, Channels, Moments and Reward
Mechanics:
The first element and perhaps the most important element is the Mechanics, which is nothing more than the formatting of your program. So you should ask yourself some questions: How will it work? What are the Program Rules? Where will the customer refer? Will the customer receive any reward? Will the customer receive payment for the referral or only when the referral makes a purchase?
There are several ways to implement the Program, as we are talking about the real estate market. Real estate agencies usually work through B2C with high ticket prices, so you can create a program where the client is rewarded with a % or a fixed amount when the referred client makes a purchase at your Real Estate Agency. In the case of Rentals, you can give half of the first month's value. The way it will be set up will depend on your situation and how much you are willing to give for your company to grow sustainably.
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