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How will search themes in Performance Max campaigns affect my search ads? Performance Max campaigns and traditional search campaigns are both eligible to serve ads on the Google SERP and search partner engines.  both Performance Max campaigns and search campaigns will often run into issues where both campaign types are targeting the same searches and risk serving different ad experiences to the same searches or struggle to manage the two campaigns synchronously. Using search themes in Performance Max may ease some of those issues for advertisers.

In these issues where multiple campaigns or ad groups are eligible to serve an ad to a searcher, Google wedding photo editing service  prioritizes exact match keywords that are identical to the search above all others. Google’s new Search themes are treated as a lower priority, equal to that of phrase and broad match keywords. google ads search themes - match types prioritized in google ads Your exact match keywords in your search campaigns will also take priority over your Performance Max campaigns–so they’re still a must-have for advertisers now.



Best practices for using search themes in Performance Max campaigns While nearly all additional data and context will help these Performance Max campaigns continue to improve, advertisers can make the most of search themes in their accounts by following a few tips. . Use search themes to provide information missing from your landing pages If you’ve just launched a new product or website, your landing page may not include every single feature, benefit, use, value, and detail that a searcher might consider–and that’s okay! In fact, a clean and simplified landing page may help more people convert on your site. If Google can’t find that context from your landing page–fret not.