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The goal is to maximize the use of keywords to improve the site's ranking in the SERPs., search engine crawlers can still access it. This ploy uses CSS to hide the text by choosing a zero-size font. Creating automatically generated or duplicated content This technique consists of using a single content for several pages by changing only the name of the place . This type of practice can be harmful to your business.

Not only with regard to the loss of customers, the Email Data loss of credibility and can even, ultimately, make your website disappear from search results . Finally, for better online visibility and high rankings on search engines, it is better to adopt natural SEO optimization techniques rather than resorting to unethical practices. If you want to implement a real SEO strategy for your website and improve your SERP ranking on Google, you can contact our Orixa Media experts .SEO brings together a body of essential knowledge and continues to experience considerable development to this day.




Its fundamental objective remains unchanged: to seek to improve the visibility and relevance of a website with search engines . This is why being up to date on the latest SEO news is crucial for any ranking-conscious website owner. Long content in the spotlight Data from various studies has proven that content of significant length (at least 2500 words), also called Long-Form Content, is beneficial for websites. Indeed, according to Semrush , they help generate more backlinks , increase traffic , and help obtain shares and links.