Conclude leads into customers You now have a

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Visitors to your site should be able to contact you in as few clicks as possible. We therefore avoid simply sending them to a stupid contact page, when a form present at each footer saves time and clicks. 3.  base of leads just waiting to become customers. If you did your job well in the previous step, you are able to put together a well-organized file with contact profile and engagement information.

The idea now is to nourish these people Phone Number Data with personalized blog content , to support them in their purchasing journey, from discovery to decision, including evaluation. To convert these leads into customers, inbound marketing relies on lead nurturing and marketing automation , based on lead scoring . Read also: 10 questions to ask your prospects to turn them into customers Lead scoring to assess the degree of maturity In order to know which leads are ready to be picked up by the sales department and which ones need more time and information to mature, it is necessary to rely on lead scoring .




This scoring system assigns a certain number of points for each action carried out by the lead. For example, we can decide that opening an article or a newsletter earns 1 point, while downloading a white paper – a much more engaging action – earns 10. After 80 points, we estimate that the lead is sufficiently mature in their purchasing journey to be contacted by a salesperson.