Danmaku is a unique video product

[email protected]

Owever, the corresponding commercialization problems are also very specific. The patches are abandoned, the advertising inventory is not fully consumed, and the commercialization growth does not match the current DAU. There may be room for imagination in the commercialization scenario of barrage. If Bilibili can prove the commercialization efficiency of barrage, it can approach pre-roll advertising. This attempt will be the first of its kind in the industry.


Danmaku is a unique video product ecosystem that connects people and people and Indonesia Phone Number content. Among community products, only Station B has corresponding video conditions and attempts to commercialize video barrages. In addition to community products, long-form video platforms such as iQiyi, Tencent Video, and Youku Video also meet the conditions of high DAU and natural video genes, and can accommodate barrage and other conditions.





But Aiyouteng is not a community. The quality of barrages and users' love for barrages are not as high as those of Bilibili users. A considerable number of movie and TV series users regard barrage as viewing noise at a mental level and will turn it off at the beginning. But in the eyes of community users, the meaning of barrage is different. For example, at Station B, users not only love to watch barrages, but they also continue to write messages to barrage and participate in the content construction of videos.