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Blogs and free downloadable assets Webinars or podcasts Customer reviews or user-generated content By reviewing the goals, content, and interactions of your competitors, you’ll learn more about their audience. This will help you develop tactics that differentiate you from the pack. Apply the Ps of marketing The full marketing mix is crucial to any digital marketing strategy. It will help you to analyze your competitor’s marketing tactics to gain insights into your activities. Product - What are they selling? What do customers like about their product or service?
What makes it a successful product or service? What features or products does their product have over mine? Price - What price model do they use? Is it a one-off payment or subscription-based? What makes the price point attractive? Promotion - How do they promote Exit Mobile Number List their brand and offerings? What digital channels are they most active in promoting? What tactics do they use to promote? Place - Where do they sell? Are they active online or do they have brick-and-mortar stores or branches? You can gain a lot of information from this process, so you should focus
on the areas you want to know about. Include any quantitative data to refer back to along with qualitative. Find best practices Your top competitors are successful for a reason, they have tested and tweaked their strategies across digital platforms over time. This means they have developed best practices you can learn from. For example, maybe your competitors see success by marketing on TikTok. Through competitive analytics, you can see the presence of your competitors and if a majority are using it, maybe it’s something you should consider. Or you can see that a number of your competitors .
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發表於 2024-2-24 16:54:25