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Screenshot of Google Suggest results in Google search Screenshot of Google Suggest results in Google search The similar search queries that Google shows you below the search results can also give you very good clues for further keyword research: Do you want to get fit in online marketing? With our newsletter you will automatically receive the latest Seocracy articles directly in your inbox! Subscribe now Screenshot from Google search with similar search queries Screenshot of similar searches in Google Search Expand your keyword list with tools like Google Keyword Planner or Ubersuggest .
Is the B2C target group searching with similar keywords as the B2B target group? Then collect Special Data negative keywords that you want to exclude from the outset. Estimate search volume and possible CPCs for your B2B keyword list. This is also best done using keyword tools such as Google Keyword Planner or Ubersuggest . Then decide which keywords you want to bid on and create SEA campaigns for them on Google and Bing Google Ads / Bing Ads texts The most important thing when writing ad texts (in addition to adhering to the general Google Ads guidelines) is that the B2B reference is clearly visible. This is particularly important if you also include keywords that appeal to both the B2B and B2C target groups.
An example of this is the keyword “hangtag,” which is searched for by both B2C customers (someone who sells home-sewn items on Etsy) and B2B customers (industrial customers who need hang tags for their goods). One possibility is to enter keyword combinations here instead, for example “industry hangtag”. include the B2B reference in the ad text. Although this leads to poorer click rates, it protects you from spending your budget unnecessarily bypassing the target group. Alt tag: Screenshot from Google search Screenshot of Google search results for “order hangtag” What is the language of your target group? By that I don't mean the native language, but the technical language.
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發表於 2024-3-6 17:23:29