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marketing process have produced a large number of "self-cherished and homogeneous content They are limited to a large number of invalid content that cannot be broken and creative Brands must crack the existing content limitations to achieve efficient content management and business marketing to create more marketing value for the brand When formulating content strategies and project implementation, the following two pain points will be encountered The content of the placement is not focused Insufficient topicality can lead to poor launch effect Although the project budget is sufficient, there are many topics, and the scattered budget leads to insufficient overall communication The topic itself does not have "explosive points and" innovation difficulty to cause user sharing and secondary creation 2. Post-launch


comments and public opinion are biased towards the experts themselves, resulting in insufficient memory points for brand content and products Although the project data is excellent, post-investment users still cannot remember the brand. The expert’s comment area contains less brand content Rich People Phone Number List and the brand search index has not been significantly improved. The brand has not strictly controlled the implanted content and duration of the expert. Tens of thousands of words Analyze the complete closed loop from breaking out of the Douyin circle to harvesting. In order to effectively deal with the problem of content homogeneity and promote the output





of brand creative topics, it is necessary to comprehensively consider platform trends, brand propositions and the characteristics of target users to find the creative intersection between them. The strategy is as follows. Platform elements analysis. Popular trends. Research popular content and trends on the platform to quantify the popularity and influence of these contents. Potential topics predict topics that may become popular in the future and arrange related content in advance. Content form analyzes which content form is