You can choose to remove poorly

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This event occurs when the Quality Score is too low, one or more of your keywords are poorly searched, or your bids are too low. In all cases, this rate must be as low as possible. Traffic and lead acquisition objectives If your business relies on Google Ads to bring traffic to its website, you need to go further in the analysis. Impression shares do not indicate actual visits to your pages. They dont show peoples interest in your ads. In order to analyze the lead acquisition performance of your Google Ads campaigns, here are the metrics to follow The volume of clicks Every conversion starts with a click.


Knowing the number of people who click on your Google Ads ads remains an essential indicator Albania WhatsApp Number in the analysis of your campaign. The goal is to detect the best performing links, as well as the ads that are struggling to attract visitors. performing ads and increase bids on the best ads to increase campaign profitability. Clickthrough rate CTR A key measure of the performance of your campaigns, the clickthrough rate is obtained by dividing the total number of clicks received by the total number of impressions. The higher this rate, the more relevant your hooks are!





Be aware that the average CTR differs depending on the industry in which your business operates. A WordStream study shows that the average click rate, all sectors combined, is  what click rate for Google Ads In the event of a lower rate, you will surely need to review your hooks to work on more relevant and captivating titles. Dont hesitate to create several versions of the same ad to find the formula with the best performance. Average CPC Average cost per click lets you know the average price charged when someone clicks on your ad. This indicator helps you subsequently calculate the cost of acquiring a lead via your Google Ads campaign.