The choice of the words "classic", "

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Ly days of SEO. Fortunately, changes in search engine algorithms have made searches smarter. This change allows writers to be more creative in producing relevant, customer-focused descriptions. Keywords should appear naturally in titles and descriptions, as they will help customers find the product on your site, marketplaces, and search engines. The best way to start is to use a keyword research tool, such as Google Keyword Planner , to determine the most popular queries. You can also use Google Search Console to find out which words drive traffic to your pages. Keep in mind keywords with high search volume, but also identify long-tail terms .

They have less research, but convert well and are easier to rank for. 3. Use a tone of voice consistent Iran WhatsApp Number Data with your brand After identifying the most effective keywords, you can think about how to convey product information using these terms and related synonyms, in text that speaks your language, in your brand's unique tone of voice. It is very important to pay attention to keywords, but not to the detriment of your brand identity and good communication with your audience. ADVERTISEMENT Below, see two examples of descriptions for leather jackets. The texts have similar keywords to describe the features, but use different approaches to connect with





the target audience. Quality above all: The choice of the words "classic", "original who invented the style" and "long-term durability" hints at the idea of ​​a timeless product that is an investment, not a fashion trend. The Schott NYC product page has a long description focused on the quality of the material and the complete history of the brand, responsible for inventing this style of jacket. The modern luxury brand: All Saints ' description also alludes to the idea of ​​a motorcycle jacket, but instead of citing tradition, it uses the word "new." Instead of highlighting the material, highlight the aesthetic details. "Crafted" induces the idea of ​​craftsmanship, to value the luxurious side of the product. Wanting to hook th