Watch this video to understand betterFactors that affect

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This all takes place in a few seconds and the advertiser with the highest bid and the most relevant ad is the one who will win the auction and be able to display their ad.Finally, the price of that click, impression or message is determined by the second highest advertiser's bid +  cents.  the cost of Linkedin adsGetting to the auction and winning it is the goal, but first you must plan your advertising strategy very well.




The idea is to optimize your budget as much as possible and ensure Mailing Data Pro that the campaigns have the expected results.To do this, you must take these factors into accountSegmentation and audienceLinkedIn allows for very precise targeting, meaning advertisers can target a specific audience based on criteria such as location, industry, job title, experience level, interests, etc. The more assertive the segmentation is, the price of the ads is likely to increase due to competition to reach that highly specialized target audience.





Ad quality and relevanceThis social network values ​​the quality and relevance of ads to users , perhaps much more than any other. Valuable, well-designed content that aligns with users' interests and needs are more likely to get better results and a more competitive price in the auction.Seasonality and demandDuring periods of high demand or key dates for certain industries , the price of ads may increase due to competition among advertisers for available advertising space.