Fit into your existing marketing strategy?Any good solution starts with a well-defined problem. So, let's . Start there. Some of the problems that brands typically run into include things like:low website . Conversiondiminishing performance of existing marketing channelslow repeat purchaseshere's how two-way sms marketing can help solve . For those problems.Two-way sms can support the conversion optimization efforts you're already doingyou're probably already . Running a/b tests, sending abandoned cart emails, analyzing heatmaps, and testing different offers. Two-way sms . Works right alongside these efforts. Here are a few ways you could integrate two-way sms .
Into your conversion optimization strategy:test a landing jordan dataset page with a text-for-answer number in the top . Banner.Layer in abandoned cart text messages to support your email abandoned cart playbook.Tap into sms . Subscribers with timely campaigns that boost your conversion rate.Two-way sms can be the new channel . That helps you scalewith more and more brands pouring money into facebook and google, the . Competitiveness (and the cost) of those channels are only going up. To maximize the return . Of paid traffic from these channels, most brands rely on email capture.
Why? If you're paying . To send people to your site, general conversion rules say that two or fewer of . Those people will buy. Email capture gives you the opportunity to directly market to an . Additional chunk of that paid traffic after they leave your site.Sms doesn't need to replace . Email, but it should be a part of your strategy. After all, the average response . Rate to brand text messages is percent.When you combine email and sms capture effectively, you . Now have warm traffic to plug directly into your existing marketing funnel.
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